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| 1. |
Adopt a customer-defined view
of the marketplace opportunity that defines the nature of the need
and permits a clear definition of the opportunity platforms (benefits). |
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| 2. |
Create a distinct vision within
an expansive marketplace view to ensure growth headroom and
depict a clear set of opportunities
you should own. |
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| 3. |
Secure loyalty by owning the ‘intangible’ drivers of choice
which create distinctive competitive advantage rather than on category “antes." |
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| 4. |
Determine fiscal possibilities within the realm of options by assessing the feasibility and economic viability of a given value proposition (current test, pipeline, new creation, etc.). |
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| 5. |
Embrace only essential strategic imperatives by focusing on what must change to achieve the goals, minimize the rest. |
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| 6. |
Recalibrate core capabilities necessary to deliver growth building from existing strengths while investing in the emergent skills. |
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| 7. |
Instill a vibrant feedback process to precisely measure and reward what you must change. |
